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Louis Vuitton unveils World Cup trophy trunk for 2026 tournament

ReutersReuters17 Jul 2026, 10:28
Louis Vuitton unveils World Cup trophy trunk for 2026 tournament

Louis Vuitton has created a bespoke luxury trunk to transport the FIFA World Cup trophy, marking the fifth time the French fashion house has designed the iconic case. The trunk features signature monogram details, gold accents and a design celebrating victory, craftsmanship and the brand’s partnership with FIFA.

The World Cup trophy will be transported to the New York-New Jersey stadium in ​a bespoke Louis Vuitton trunk, with the French luxury ‌fashion house once again entrusted with designing the carry case for the most coveted prize in soccer.

The trunk features a golden V for "Victory" - ​and "Vuitton" - across the front, with the brand's recognisable monogram ​pattern and gold-plated brass corner protectors.

The interior is ⁠lined with beige leather and features a patch commemorating the ​partnership between Louis Vuitton and FIFA.

It is the fifth successive ​occasion in which the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.

"For ​over a decade, Louis Vuitton and FIFA have shared ​an unwavering commitment to excellence, bound by a shared belief in sport's ‌power ⁠to inspire and bring people together," Louis Vuitton CEO and Chairman Pietro Beccari said in a statement.

Luxury brands have long staked out their territory in professional sport, with Tiffany & Co. crafting ​the prize ​awarded to the ⁠Super Bowl champion -- now known as the Vince Lombardi Trophy -- since the first edition in ​1967.

Louis Vuitton also crafts bespoke luxury trophy trunks ​for ⁠major Grand Prix circuits under a 10-year deal with Formula 1.

But there is only one trophy for the quadrennial global showpiece - ⁠the ​prize typically resides at the FIFA ​Museum in Zurich - making the chance to design its bespoke luggage a particular ​honour.