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World Cup matches saw 65,000-plus junk food ads, study finds
BBC SportBBC Sport
•21 Sept 2026, 05:44

World Cup matches saw 65,000-plus junk food ads, study finds

A study by researchers at the universities of Bristol and Oxford found that junk food and drink brands appeared more than 65,000 times during live play at the 2026 Fifa World Cup, accounting for over 28 hours of advertising.

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