The new ad campaign by LEGO for the FIFA World Cup 2026 places stars like Vinícius Jr. and Kylian Mbappé alongside legends such as Lionel Messi and Cristiano Ronaldo.
With the tournament just about 70 days away, LEGO has introduced a special collection inspired by football’s biggest stage, blending creativity with the sport in a way that appeals to both fans and collectors. Each of the four superstars has their own dedicated minifigure, and they also appear together in a launch video that has generated massive buzz online.
The “Football Highlights” collection captures the essence of each player through unique designs that reflect their careers and personalities. Cristiano Ronaldo’s set, for example, features details inspired by his iconic “Siuuu” celebration, while Vinícius Jr.’s version highlights Brazil’s identity, including its five World Cup stars.
Kylian Mbappé’s set incorporates France’s colors and his number 10, while Lionel Messi’s design showcases Argentina’s iconic sky-blue and white, along with references to key moments and clubs from his career.
In addition, both Messi and Ronaldo are featured in special “Football Legend” sets, which allow fans to recreate some of their most memorable moments in different poses.
The collection is now available for pre-order on LEGO’s official website and is shaping up to be one of the most exciting collaborations between sports and entertainment ahead of the World Cup.
