FC Barcelona and Spotify have announced a new collaboration with American artist Tyler, The Creator, bringing his distinctive creative vision to one of football’s biggest stages. The artist’s fashion brand, GOLF WANG, will feature on Barcelona’s jersey for the upcoming El Clásico against Real Madrid on October 25, 2026.
The special jersey will make its debut a day earlier, on October 24, when Barça Femení take to the pitch for their Liga F fixture. The collaboration extends beyond football kits, with an exclusive apparel collection, a music event in Barcelona and an in-game release for KONAMI’s eFootball™.
For the first time, Spotify has given an artist and their brand full creative control over the campaign’s audiovisual and graphic identity, placing GOLF WANG’s bold aesthetic at the centre of the partnership.
Limited-Edition El Clásico Jerseys
The exclusive match jerseys will be available through Barça Stores, the club’s official online store, Nike.com, selected Nike retailers and SNKRS.
The release includes three particularly limited editions:
1,899 jerseys in a limited-edition matchday-quality release.
22 exclusive jerseys signed by the players involved in the El Clásico and Liga F matches.
11 jerseys signed by Tyler, The Creator, offering fans an even rarer collector’s item.
The release continues Barcelona and Spotify’s tradition of featuring globally recognised artists on the club’s shirt for major fixtures.
GOLF WANG Brings Its Signature Style to Football Fashion
The collaboration also introduces a wide-ranging fashion collection inspired by GOLF WANG’s signature use of vibrant colours, bold designs and unconventional sportswear aesthetics.
The collection includes a bomber jacket, a retro tracksuit, a leopard-print set, T-shirts, sweatshirts, socks, a beanie, a bottle and a reimagined football scarf. Each item features co-branding from FC Barcelona and GOLF WANG.
Fans will be able to shop the collection through Barça’s official stores, Nike.com, selected Nike retailers, SNKRS, GOLF WANG stores in Los Angeles, New York, Tokyo, Sydney and London, and the brand’s official website.
Spotify to Host a Music Event in Barcelona
To celebrate the partnership, Spotify will host Copa De Golf on October 24, bringing together music, football and fashion in Barcelona.
Designed around the GOLF WANG creative universe, the event will feature local artists and emerging talent. Yung Taco will headline the evening’s DJ lineup, with additional performances from Bexnil, Alu Nuenga, Duna and Mushkaa.
The collaboration will also enter the gaming world on October 23, when Barcelona’s GOLF WANG-branded jersey becomes available in KONAMI’s eFootball™.
Tyler, The Creator Joins Barcelona’s Star-Studded Jersey Collaborations
Tyler, The Creator becomes the latest global artist to feature on the front of Barcelona’s jersey through its partnership with Spotify.
Previous collaborations have included Olivia Rodrigo, Ed Sheeran, Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosalía and Drake, establishing the initiative as a meeting point for football, music and contemporary culture.
FC Barcelona vice-president for the Commercial Area, Joan Soler, described the partnership as another step in connecting football with music and reaching audiences worldwide. Spotify’s Senior Vice President of Marketing and Partnerships, Marc Hazan, highlighted the distinctive creative direction of GOLF WANG, while the brand itself called the collaboration a new benchmark for the intersection of sport, music and fashion.
With a limited-edition jersey, an extensive fashion collection and a dedicated music event, the partnership positions the upcoming El Clásico as a cultural moment that extends well beyond the pitch.
