Bukayo Saka’s glamorous Wag could pocket a stunning amount of cash during the World Cup.
Tolami Benson is expected to be in the stands cheering on the Three Lions at the tournament across the Atlantic Ocean.
The World Cup will start on June 11 and take place over Mexico, Canada and the USA.
England kick off their campaign to end 60 years of hurt against Croatia on June 17 at the AT&T Stadium in Arlington, Texas.
Saka, 24, and co will be hoping to write their names into the history books and win the nation’s first men’s international trophy since 1966.
They would be rewarded with bonuses and eye-watering brand deals if they manage the feat.
However, Tolami could also see a boost to her bank account of up to £500,000 while the tournament is played out.
Football finance expert Professor Rob Wilson believes that it would be a huge opportunity for her to benefit her personal brand.
Speaking to Vettory, he said: “Bukayo Saka’s partner, Tolami Benson, has the clearest and biggest personal brand opportunity.
“She is already very interesting; she doesn’t feel like a fame-chasing partner.
“This gives her a credible vertical in terms of revenue generation, whether that’s through fashion, beauty, travel, or even wedding content on the basis that they are to be married.
“If Saka has a huge World Cup, then the spotlight will naturally start to shine on her, and on the basis that she already understands media and brand positioning, she is in the best position to turn that attention into a personal brand.
“We are seeing the elevation of couples and the revenue they are able to generate with the likes of Taylor Swift and Travis Kelce.
“If she leans into the opportunities carefully, then she will be looking at decent value through Instagram posting, possibly up to £10,000 in the short term, and this could increase based on the traction.
“If she is able to activate a number of partnerships, then she is going to be in the 250k to 500k bracket across the course of the year.
“She could play a big role in building his brand.
“We know he is already one of England’s most high-profile players, and she could help expand into a broader lifestyle story, without making it feel too forced.
“She brings that natural understanding of PR and media, there is the wedding interest, the relationship they have with younger fans and a complete public image.
“Brands are looking at the ecosystem around the athlete, not just the athlete themselves.
“If he is one of England’s top two or three performers, then he will move his off-pitch earnings into the £8 to £10million range.”
Tolami and Saka are believed to have started dating in secret in 2021 before being revealed in 2022.
