Real Madrid and adidas announce the extension of the most successful partnership in world football for 8 more years. First formalized in 1980, this bond between adidas and Real Madrid has made our club the absolute leader of European football, winning 8 Champions League titles wearing the three-stripe jersey.
With over 35 years of collaboration, this alliance has been characterized by designs that pay tribute to the history, culture, and fans of Real Madrid. From high-performance technical apparel that has accompanied athletes like Zidane, Kroos, Beckham, and Bellingham on the pitch, to those that allow fans to showcase their support in all aspects of their lives.
Among the most celebrated designs are the 2011/2012 season kit with golden details, reflecting the club's royal status during a historic La Liga season, or the legendary Centenary jersey from the 2001/2002 season: a masterpiece of pristine white, immortalized by Zidane's winning goal in the Champions League final.
Florentino Pérez, president of Real Madrid, stated: “This agreement we seal today is the most important in the history of football. The strategic alliance between Real Madrid and adidas has helped us during these three decades to experience one of the most wonderful periods in our history. It has also served to continue nurturing this universal feeling that is madridismo.”
Bjørn Gulden, CEO of adidas, said: “This is one of the longest and most successful partnerships in sports. Real Madrid is a very special club with an impressive history. I am extremely proud that the three stripes continue to be part of this extraordinary success story. We look forward to continuing to create the best products for the team, helping them perform at the highest level, and offering fans around the world attractive lifestyle products that allow them to show their passion and support for the club, both in the stadiums and on the streets.”
