Paris Saint-Germain (PSG), the reigning French league champion and winner of last season's UEFA Champions League, has announced a new partnership with Google.
Under the agreement, Google Gemini will serve as PSG's official AI assistant, while Google Pixel has been named the club's official smartphone, according to a statement published on PSG's website.
As part of the collaboration, PSG will also introduce a dedicated Google space at its Parc des Princes stadium in Paris.
The deal reflects the growing role of artificial intelligence in sports, where clubs are increasingly using AI to analyze data, enhance fan engagement, and create content for digital and social media platforms.
The partnership follows a broader trend across the sports industry. In 2025, the English Premier League signed a five-year agreement with Microsoft to integrate Copilot into its digital platforms, providing fans with quick access to match statistics and information.
