A viral claim circulating across social media suggests that The LEGO Group paid €22 million to feature football icons Ronaldo, Messi, Mbappe, and Vinicius Jr together for a single advertisement. According to the rumor, Ronaldo allegedly earned €8 million — the highest fee — while Messi and Mbappe each received €5 million, and Vinicius reportedly got €4 million.
Fans have reacted with shock at the supposed cost of this star-studded campaign.
However, there’s a major caveat: no credible sources confirm these figures. Neither LEGO nor FIFA has released any official payment details, and no reputable sports or financial media outlets have verified the amounts.
While global icons like Ronaldo and Messi are known for commanding multi-million euro endorsement deals, such arrangements are rarely disclosed and usually form part of long-term partnerships rather than one-off payments.
The identical numbers circulating online are a classic sign of viral copy-paste content designed to maximize clicks rather than verified reporting.
For now, the €22 million figure remains attention-grabbing but unproven, and should be taken with caution.